Manifesto
We live in a world where everything is superpublic and everybody is connected with everything, at work, at home, and on the move.
About 15 percent of the world's knowledge is digitized - a figure that probably will increase to 50 percent by the end of the decade. For the first time in the history of humankind, over 3 billion people will be able to connect to each other and to the majority of the world's knowledge through the push of a button. Furthermore, most people will have their first internet experience on a mobile device.
Here at 101 Worldwide, it's our job to apply our global experience in bridging the gap between marcom managers, product managers, sales and service managers, designers, and technologists to make sure that customers are willing to pay a premium for all the inventions they make.
With the shrinking impact of traditional advertising and the ever-growing choice of communication channels, the individual customer has become his or her own campaign manager. He or she integrates communication, not vice versa. Of course they might listen to your message, but only if and how they choose to hear it. This is no longer a choice based simply on what television show a prospect might be watching, or whether they “qualify” to receive a direct mailing. This is now a customer driven decision based on controlled research, networking, and credibility.
Our way of work is showing respect to individuals, having an unrelenting focus on customers and consumers, and constantly challenging the status quo to find new and better ways to interact with people.
And we mean business.
If you are interested in starting a dialog on how we might improve the performance of your organization, we would welcome an opportunity to hear from you. Click here